In the News
Bringing Green Heroes to Light in Malaysia
Gandhi (second from left) and Asian Professional Security Association (APSA) president Datuk Seri Mustapa Ali (third from left) with presenters Zuethen (left), Lindgreen (fourth from left) and Sundstrup (centre, back row) and other representatives from WAFA, APSA and UBM.
The “Star” Malaysia’s leading English-language newspaper has recently featured WAFA’s conference with UBM and business leaders.
“Bringing Green Heroes to Light” article highlights the world’s dramatic unsustainable circumstances we all face and, the positive steps that WAFA and UBM are taking to address the situation.
UBM Asia Asean Business Managing Director M. Gandhi says UBM is “Delighted to support efforts that can make the world a better place. As one of the largest exhibition organisers in Asia, we want to share solutions with businesses, companies and leading players for the betterment of society. Some of our preferred subjects are in line with WAFA’s theme and various conferences, making this particular initiative even more relevant.”
By supporting WAFA, UBM hopes to bring the real silent heroes to light, promote their projects to stakeholders, and ultimately encourage various partners to come together, support and replicate their efforts. “Understanding the effects of what we’re doing and avoiding potential disasters is key to coming up with solutions that are sustainable for the future of mankind.
“Why wait until disaster strikes when we can do something about it now? We should not take what is abundantly available to us now – for granted,” Gandhi says.
We couldn’t have said it better ourselves!
Read the article here!
Walking the Walk! Going beyond Corporate Image
Tengku Amir (third from right) receiving a certificate of patronship from Lindgreen at the high-tea event, accompanied (from left) by WAFA Malaysia advisor CK Surendran, Mohd Azumi, WAFA Malaysia advisor Datin Paduka Dr Santah Kumari, and WAFA Malaysia advisor Siva Anamaly.
Malaysian business leaders explored global sustainability partnerships with WAFA and its outstanding pioneers over high tea at Mandarin Oriental, Kuala Lumpur! The multi-facetted soiree, “CSR Beyond Corporate Image”, was hosted by United Business Media (UBM) Malaysia and Water Air Food Awards (WAFA). In this relaxed setting, the leaders learned about WAFA, its awardees’ breakthrough initiatives around the globe, and very importantly, the exceptional business opportunity to “do well by doing good”.
UBM Malaysia co-chairman Gen (Rtd) Tan Sri Mohd Azumi Mohamed stressed the shared responsibility for environmental sustainability among government, business, and and organizations like like WAFA and the Asiawater Responsible Business Alliance (AWRBA). “Many businesses are partners in sustainable programmes, eradication of poverty, and promotion of better living” he said. “UBM Malaysia also seeks to play a CSR role in areas of innovation, sustainable and community-based solutions. This is what ‘serve to lead’ is all about. Through its alliance group initiative of AWRBA, UBM Malaysia aims to bring together leading charities from the region with the mission of bringing clean, safe drinking water and sanitation to the underprivileged.”
The event included a dialogue with academics and two WAFA winners whose initiatives have transformed their communities: the Permaculture Research Institute – represented by Co-director Rhamis Kent – and the Kamalnayan Jamnalal Bajaj Foundation – represented by Chairman Shishir Bajaj.
At the occasion, WAFA had the honour of welcoming its latest patron, His Highness the Raja Muda of Selangor Tengku Amir Shah Sultan Sharafuddin Idris Shah. In accepting the position, His Highness stated, “We are facing various challenges in creating a sustainable global food production and access to clean water and air. WAFA has become a gateway to extensive knowledge of global conditions in developing countries and can assist corporations in identifying concrete projects and solutions which can be a breeding ground for partnerships.” HH is keen to see Malaysian projects apply for the WAFA awards and encourages corporations to collaborate with them.
A raffle, featuring paintings by well-known artists, raised funds to support the upcoming documentary series about WAFA’s “silent heroes”. Guests had the pleasure of viewing the first episode. WAFA Founder and President Tina Lindgreen noted it had been produced on a shoestring budget: “It all depends on the funds. We have to raise more funds to be able to produce more documentaries and hopefully, the videos will go viral. This will encourage the global public to come together and replicate the effort.”
Read the original article here.